CREEK AMPLIFIERS ARE DESIGNED BY MIKE CREEK AND A TEAM OF ELECTRONIC ENGINEERS, WHO EMPLOY THE LATEST CAD TECHNOLOGY AND SOPHISTICATED TEST EQUIPMENT TO ACHIEVE THE INNOVATIVE AND ASTUTE DESIGNS WITH WHICH CREEK IS ASSOCIATED.
The first of the Creek amplifiers, the £99 CAS4040, was launched on the UK market in 1982 and created a somewhat mixed response. Praise for its sound quality was tempered with disbelief that a fledgeling British Hi-Fi company could be successful taking on the established brands and undercutting their prices. However, what was not realised by the reviewer of the first Creek amplifiers was that Michael Creek already had a long experience in the audio industry!
It was in 1970 that Mike started working in his father’s audio company, Wyndsor Recording Co. Ltd, initially as a stock controller, then buyer, factory manager and finally as a production engineer. Wyndsor made low cost ‘reel to reel’ tape recorders, record players, cassette recorders and FM/AM radios. Working for Wyndsor provided Mike with a broad understanding of how to run an electronics company from the shop floor upwards.
In 1976 he left Wyndsor to form his own company – M R Creek Ltd – trading as a design consultant to the audio industry. He concentrated mostly on product development but also bought and sold parts to audio manufacturing companies.
By 1981 Mike started manufacturing products to his own design. He based his first product on the Wyndsor philosophy of high quality at a low price. Designing the product proved less difficult, however, than choosing a name for the company. In the end, the choice of Creek Audio Systems proved to be successful.